Step 01: PRIME
Cleanser
Sixty seconds, twice a day. Clears the surface so the next four steps land clean. No twelve-minute ritual. Wash, rinse, next.
Men's skincare / Systemized
Five steps.Zero decisions.
Three lanes — oily, regular, dry. The same five steps every day, calibrated to your skin. Pick once. Run it.
- 30-day returns on unopened product — the protocol
- Cancel or skip any cycle. One tap, no call.
- Checkout handled by Stripe. Card data never touches us.
Self-select / One tap
What does your face do by noon?
Recommended lane
Standing by
Pick a signal. Your lane locks in here.
The system
00 steps / Run daily / ~4 minutes
Step 02: TUNE
Toner
Two passes after cleansing, hands or pad. Helps the surface look even and sets the baseline for the serum. Done before you notice.
Step 03: CHARGE
Serum
Three drops, full face. The serum, calibrated to your lane, for the look of rested skin. Not retinol.
Step 04: SEAL
Moisturizer
Moisturizer down, routine sealed. Holds hydration through the day with zero residue. You will forget it is on.
Step 05: DEPLOY
SPF 30 sunscreen
Broad-spectrum SPF 30 sunscreen. Helps prevent sunburn. Every morning, last position. No lane skips it.
What's in the kit
Six parts / One system
- PRIMECleanser
- TUNEToner
- CHARGESerum
- SEALMoisturizer
- DEPLOYSPF 30
- LOADOUT STATIONOptional walnut holder
Pick your lane
All sets →Same five steps in every lane. The formulas shift to match your skin. Read the signals. Pick the one that sounds like your face.
Lane 01
OILY
Your forehead looks reflective by lunch.
You blot, wipe, or avoid photos under harsh light.
$104 / moStart oily lane
Lane 02
REGULAR
Your skin mostly behaves.
You want the routine handled without researching ingredients.
$104 / moStart regular lane
Lane 03
DRY
Your face feels tight after washing.
Jawline flakes, winter makes it worse, lotion disappears fast.
$104 / moStart dry lane
Resupply
It ships before you run out.
Subscription is the default. Refills land on schedule, priced below one-time. Cancel in one tap from your account. That is the whole policy.
Kit one-time$124
Kit on subscription$104
$20 under one-time, every cycle.
Regular lane shown / Per-lane pricing on each set page
Refills
Steps run out at different speeds.
Cleanser goes first. SPF close behind. Every step is sold solo, so you top up the one that ran dry without rebuying the kit.
Refill