Step 01: PRIME
Cleanser
Sixty seconds, twice a day. Clears the surface so the next four steps land clean. No twelve-minute ritual. Wash, rinse, next.
Men's skincare / Systemized
Five steps.
Zero decisions.
Three lanes — oily, regular, dry. The same five steps every day, calibrated to your skin. Pick once. Run it.
The system
05 steps / Run daily / ~4 minutes
Step 02: TUNE
Toner
Two passes after cleansing, hands or pad. Helps the surface look even and sets the baseline for the serum. Done before you notice.
Step 03: CHARGE
Serum
Three drops, full face. The serum, calibrated to your lane, for the look of rested skin. Not retinol.
Step 04: SEAL
Moisturizer
Moisturizer down, routine sealed. Holds hydration through the day with zero residue. You will forget it is on.
Step 05: DEPLOY
SPF 30 sunscreen
Broad-spectrum SPF 30 sunscreen. Helps prevent sunburn. Every morning, last position. No lane skips it.
Pick your lane
All sets →Same five steps in every lane. The formulas shift to match your skin. Read the signals. Pick the one that sounds like your face.
Resupply
It ships before you run out.
Subscription is the default. Refills land on schedule, priced below one-time. Cancel in one tap from your account. That is the whole policy.
- Kit on subscription
- $104
- Kit one-time
- $124
Regular lane shown / Per-lane pricing on each set page
Refills
Steps run out at different speeds.
Cleanser goes first. SPF close behind. Every step is sold solo, so you top up the one that ran dry without rebuying the kit.
Refill